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#build-vs-buy

1 post tagged “build-vs-buy”.

September 4, 2026 · 6 min read

Time and Tokens: When Software Stops Being Something You Buy

Buying software and bending your process to fit it was the right answer for decades. AI collapsed the cost of building - but the team that keeps bespoke software running still costs what it always did.

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  • #build-vs-buy
  • #ai

Christopher Marr

Family. Founder. Builder. Author.

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